In today’s world, everyone who is connected online has their own personal brand. That is why investing in high-quality photography is a must if you want your visuals to impact the personality of your brand. Consumers make many of their purchase decisions based on first impressions, and buy things based off of emotions rather than practicality. Branding is about influencing the way people think about you and your business or product. As a result, it can have a major impact on your bottom line. Personal Branding is so much more than a headshot – it truly allows you to authentically connect with your ideal clients!
What is Personal Brand Photography?
A Personal Brand Photography shoot is for small business owners and entrepreneurs who want to use photography to help grow their brand and online presence. Photos that highlight your unique personality and style are imperative to create a brand, get clients, and grow your business. It’s all about capturing who you are, what you provide, and what makes your brand unique. Your personal branding session will include headshots, photos of your workspace and creative process, tools of your trade & so much more!
Here are just a few of the ways that you can maximize your investment in personal brand photos:
- Use them across your social media platforms.
This is my #1 reason for Personal Brand photos. Do you find yourself scrambling for a photo to post on your daily Instagram or Facebook feed? Imagine having handful of photos perfectly branded to your business ready and just wanting for you to use! Talk about a time saver!
- Place them throughout your website.
People do business with PEOPLE, not businesses. When you customize your business with authentic photography, you create trust. Consumers want to connect with a real person and are more likely to contact you if your website features your headshot.
- Place them in your email campaigns.
Take your email blasts to the next level by including your photo in them
- Send them with your press releases.
If you usually send out press releases or are planning to in the coming year, professional photos will help your submission stand out.
- Include them on your landing pages.
If you rely on landing pages to help you generate sales, adding personal branding photography to them can boost your results.
- Create a killer bio for events.
Speaking at an upcoming event? Make sure that you have a professional headshot and branding photos on hand to send along with your bio.
- Add them to your printed marketing materials.
If you print your marketing materials on a regular basis, a photo can be used to make your brochures and business cards stand out.
- Make your email signature memorable.
Not everyone remembers a name but almost everyone can recall a face. Adding a photo to your email signature can help people remember who you are.
Remember, custom photography is an asset. Having a library of images to pull from will save you time and money. You want to refresh your photos at least twice a year to accurately portray your brand and not recycle old content. This keeps you and your brand fresh and top of mind! Personal brand photography is a powerful mechanism that can have a substantial impact on your business. Understanding how to leverage your images can take your brand to the next level!